Dashing Duck Marketing Logo In Green - Gloucestershire Marketing Agnecy

Podcasts
& Radio Advertising

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Podcasts

Podcasts are a great way to engage with past, present, and potential customers. Their long-form format allows you to discuss the ins and outs of your business, your goals for the future, and your thoughts about the industry. From this, the human side of your business becomes more prominent to customers, and they get the sense that you are more involved in their customer experience beyond just selling them a product or service.

 

Whether in person or over the internet, they are cheap to run and can be housed in branded graphics to make them perfect for your website and social media if a video version is something you want included. 

 

Podcasts have exploded over the past five years, and as well as making your own, crafting podcast ready audio marketing is a great way to engage with people who, in virtue of listening to a podcast, are already paying attention. Because of their long-form nature, you can pack in enough detail to really sell your brand.

 

Our team of copywriters will help form the script and questions for your contributors so that the content produced engages your target audience. 

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Radio Adverts

Radio still plays a dominant role in most people's everyday lives; be it on their commute, school run, or office slog. Think about all the times you’ve walked past a construction site and heard a radio on, and then think about how much reach a punchy, concise radio advert would have across the nation.

 

Through our team of skilled editors, sound recordists, sound mixers and array of talented voice artists, producing a memorable radio advert that perfectly spreads your brand and messaging will take no time at all -- and you’ll see nothing but growth once it's released.

Radio advertising, like podcasts, is great for businesses that are less visually appealing but still provide a good product or service and, as a result, wield a strong brand. It helps you break down what you offer to the essentials and, as a result, helps your marketing focus on what's important instead of what's appealing.

Because radio is used by people at work, it's also likely to cut through to people when they’re ready to hear about services and products that might interest them. Think about it -- would you rather hear adverts when you’re wired at work, or when you’re relaxing at home? Radio adverts bank on the assumption that it's always best to reach people during the former, and we’d be lying if we said that it didn't work.