A promotional video is a necessary business video, created to promote products or services to prospective customers. This could be any video which aims to introduce your brand to your prospective clients and doesn't have to be a hard selling business pitch. The engaging promo video can tell a story and bring the conversation to a more personal level making the advertising less intrusive. Some examples of the different types of promotional videos are: explainer videos, product demo videos, event videos and FAQ videos.
Promo videos cut through the noise and grab the attention of the audience with a show and tell style which engages the customer and gives you a better chance of selling your product or service. It gives potential customers or clients a different impression of the products and enables them to experience the visuals from different angles which makes it easier to introduce the features and showcase them.
Video marketing is now the most popular form of marketing and the number one content type used by marketers to sell their products and services. By failing to create a promo video you risk falling behind competitors by not explaining what your product is in the best way possible. Going online clients are expecting your service to be easy to understand and engaging and this can be achieved with video.
With Youtube as the largest streaming service creators and businesses hoping to build, expand and nurture their online presence will need to engage with video production. Short 15-20 second videos are a great way to show audiences new projects and offer digestible and light content that informs efficiently. Consumers are 64%-85% more likely to purchase a product or service that has video representation so if you aren't already thinking about creating a video for your business, now is the time.
Facts & Figures
Creating a great video for your brand can elevate your business and help you to not only reach your ideal target market but also to sell your product or service for you. Consumer behaviour suggests that purchases are made when personal connection has been established. By creating an environment which is more personal you can connect with your customers which will benefit your business, potential customers love to see who's behind the business and who they are putting their trust in. As well as this, from an SEO perspective, Google loves videos and you are 53 times more likely to show up first on google if you have a video embedded on your website. So even if you're just looking to boost traffic on your website rather than selling a specific product, video is the way to achieve this.
Here are some more figures, statistics and facts about the benefits of using video for your marketing:
More than half of marketers invest in some sort of product -related video.
73% more visitors who watch product videos will make a purchase.
92% of marketers who use video say it’s an important part of their marketing strategy - up from 78% in 2015.
71% of consumers prefer video over other marketing content.
87% of Gen Z prefer branded videos or ads that show someone talking about a product.
55% of consumers use video for purchase decisions
Video boosts conversation and sales
Shows good return on investment
Video appears to mobile users - 90% of consumers watch video on their mobile.
45% of businesses say they have an explainer video - 83% of that said it was effective.
It engages lazy buyers
It creates brand awareness - when brand colours and logos are integrated well throughout they have a lasting impact and are more shareable.