If you look at the big picture of human history, and the ways human beings have conducted business throughout time, you'll quickly be reminded that the internet is a remarkably young means of connecting. And yet, in less than 30 years, it has become essential for businesses big and small to carve out a digital presence. Not all of these digital spaces, however, are equal -- and in this blog, I'm going to show you why having a well-designed website is a good deal more important than most people (based on a cursory look of the web) seem to think.
1. First Impressions
When people first encounter your business or brand, and if they're even the slightest bit interested, they're going to search for your website. If they stumble onto a platform that is messy, hard to nagivate, and a strain to look at, what overall message does that send to your potential customers? To put it bluntly, it gives the impression that you're either unwilling and unable to put in the necessary effort where and when it counts. If you want to translate initial interest into a genuine investment, having a strong website is the first and best step you should take to make it happen.
Good websites don't just give a good impression: they translate directly into better leads and better sales. The hard numbers show that companies who pay attention to design consistently outperform those who don't by a significant margin. Now, it's not clear if they succeed more specifically because of that attention to design, but what cannot be defined is that the more successful companies had this one strength in common. At the very least, having a strong website increases your chances -- and what harm could come from that?
3. Brand Perception
Beyond a positive first impression, and beyond the opportunities for better performance, a strong website is a key means of creating a positive brand perception in the wider community. A poor website can sit as a stain on a business' reputation, becoming an obstacle in their attempts to highlight other, more positive parts of their identity and outreach. Think of your website as your digital shop window. A good one, defined by an easy cognitive flow, will earn you trust, attention, and memorability. But don't be surprised when a bad one sends good customers to a competitor who looks far better in comparison.
2. Digital Strength
Strong website design makes big waves below the surface, too, because good form and good functionality lead to good SEO. Why? because a site that's good-looking and easy to use brings in more people. This will, in turn, help your site crawl higher on relevant searches -- which will again increase website traffic. In short, a good website allows you to create an endlessly positive snowball effect where more and.more people are continually finding your website; raising the chances that your message will reach exactly those people you're determined to connect with.
3. Shelf Life
A common reason you hear from businesses to justify a poor website is that getting a well-designed and improved version is simply too expensive. The cost in the short term might be a little steep but, when you look at the long-term benefits, this way of thinking is ultimately self-defeating. Investing in a website that engages your target audience now will allow you to grow and expand your business through better results; allowing you to pay off that initial cost through new opportunities. And, if the website is designed well enough, it should be future proofed enough that only minor tweaks are required every now and again; leaving you the room to continue going from strength to strength as the years march on.
If you're now thinking about getting a new website, you'll be happy to know that we design websites in-house through our experienced graphic designers. Get in touch so that we can explore ways of improving your site. We'd love to hear from you.