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How using video can benefit your business.

Video is one of the most effective forms of marketing out there, with over 1 billion youtube users globally. With brands using video to keep their clients and customers updated and informed it’s time you kept up with the competition and read up on some of the key reasons why you should be using video to market your business.


1. Driving more sales. Ultimately as a business you are looking to improve your turnover, this could be by selling more products or getting more clients on your books. Whether you use video to showcase the products on offer or for demonstrating some of the skillsets on your team, video is a super engaging way of reaching out to your prospective clients and enables you to reach a wider audience of people who might not have heard of your company/ brand by word of mouth. By showcasing your products or services online you create more of a presence, which will help customers become familiar with the brand. The more that you are appearing to potential clients the more that they will remember and come back to you.

Dashing Duck example: Enate - Animated Explainer Film https://www.dashingduckmarketing.co.uk/enate


2. Better search engine rankings. By using video on your website you are going to boost SEO and keep people on your website for longer. The more that you can do to keep people engaged and intrigued the more likely you are to make a sale. Google works better the more you use it, so incorporating video onto your website is a great way of working your way up the Google ratings.

Dashing Duck example: Trainspotters/ Kung Fu Accounting - Client Testimonial

https://www.dashingduckmarketing.co.uk/kung-fu-accounting



3. Improved customer connections. Consumers like to know who they are buying from. Building up trust between your company and your customers is vital to not only making a sale but getting return customers. A talking head/ to camera film where a member of staff who is client facing talks to prospective clients is a great way of building up these relationships. When clients reach out to your brand they will already be familiar with the people they are interacting with and this puts them at ease. In an increasingly tech hungry world it is important to maintain the personal, human parts of the business, this is how you maintain those business relationships.

Dashing Duck example: Cath Kidston - Promo Case Study Film

https://www.dashingduckmarketing.co.uk/cath-kidston


4. Tell a stronger story. Storytelling is at the core of everything we do at Dashing Duck and that is why we believe that video is the best way to communicate with your audience. Whether you are looking to market your business with a powerful and informative film or an emotive and thought provoking one, video can capture those feelings and transport them to whoever your target audience is.

Dashing Duck example: Hope for Tomorrow - Charity Fundraising Film

https://www.dashingduckmarketing.co.uk/hope-for-tomorrow

Drop us an email at hello@dashingduck.co.uk to find out more about how video can help your business.