top of page

The Benefits of Meme Marketing on Social Media

Updated: Mar 3, 2022

Millennials make up for 23% of the world population and Gen Z makeup 32%. That's around 50 % of the world's population who grew up in the digital age and the age of the meme.

While Gen Z and Millennials consume more digital media, around 69% avoid ads by skipping content and using ad blockers. So it doesn’t matter how powerful or eye-catching your ads are, they will skip them.

Memes have become the inside language of the internet. Whether it's politics, cryptocurrency, opinions, movies or any kind of news, there’s a meme for everything. Memeable content is not only entertaining but it also gives you and your brand increased exposure on the internet.

They are a great way to add personality and relatability to a brand. For large businesses, meme marketing is often used as a form of viral marketing, with the aim of it going viral. For the more well known brands such as Coca Cola, Apple, and McDonald’s, going viral is a real possibility, but that's not to say smaller businesses can't as well.

As marketers, it’s important to analyse trends and conversations occurring in your industry and in pop culture. By knowing these insights and trends, it is the ideal way to help you make more successful marketing decisions. Once you’ve discovered a trend or a viral meme, memes for your brand can be created easily. All it takes is creativity and a good original idea to make a meme benefits your social media.

Meme Marketing Examples


Netflix are great at using viral memes for their own content, or creating their own to fit in with their new show or movie releases.

Netflix using memes to advertise a new release

Netflix using a meme to advertise Bones Day


Barkbox are on point when it comes to their use of memes. They often use them to advertise their products or reply to their customers.

Barkbox using a Simpsons meme in their marketing

Barkbox using relatable memes to market their brand

So how do you create goo meme marketing?

Stay on brand and be relatable.

It’s a given that not everyone will understand your meme. It’s best to not try and create a meme that appeals to everyone. You should know your target audience and create your meme based on their interests and what they would relate to rather than the general population. You should also make sure that someone from your team who is familiar with the digital space is writing and sharing the memes for your brand so the wording is right. If you don’t, your audience may be able to immediately pick up that you’re trying too hard to be relatable, and it will hurt your brand.

Be on time.

Some memes have been around for years, while others come and go. When choosing to use an existing meme, you’ll have to make sure it’s still trendy, otherwise it will more than likely flop. If you’re creating your own meme, you’ll have to make sure the cultural climate is right and what you are producing fits, otherwise, you’ll come off as out of touch.

Keep it lighthearted

A meme without humor is like a dog without a collar, lost.

You get an A for effort, but if your meme doesn't make anyone laugh or crack a smile, you've ultimately missed the mark. This happens quite often, many brands assume that they can just use a 'meme template' and put their own quote on it to use or add it into a post. However, memes have to be used correctly and in a clever way, just slapping one on a twitter or instagram post achieves nothing. They've also got to be relevant towhee your posting about, if the meme has no relevance, it's not going to be funny.

Overall, meme marketing is great for a brand to stay relevant and in the public eye. Integrating memes into your marketing strategy, makes your marketing fun and engaging. However, you have to be careful about what memes you use; looking at the original context of the meme you want to use is important to amen sure you aren't causing any offence.

To find out more about marketing and whether we can help you, contact us at Dashing Duck today!

bottom of page