The lights are up and so are the sales!
Christmas is primetime for all businesses selling and marketing products. From scooters to watches, everyones trying to persuade the christmas consumer to buy their products to put under their tree.
Social media turns festive and you can't watch TV without seeing an ad for Christmas dinner. Over the years many brands have solidified their place in the hierarchy for some of the best Christmas marketing. We’ve hunted through all the tinsel and chosen our Top 6 Christmas marketing campaigns.
1. Coca-Cola - Holidays are Coming (2010 onwards)
You know it's Christmas when the Coca-Cola trucks come rolling down our streets. Coca-Cola took over Christmas and became an iconic sign of the festive season with their ‘Holidays are coming’ ad. Combining one of the now most iconic Christmas 'sounds' and a memorable visual, the festive season just wouldn't be the same without this ad getting stuck in your head. They’re even the reason Santa Claus wears a red suit now and not his traditional green!
Google, the global search-engine giant, knew just how to get you searching. The Google Santa Tracker, a site developed by Google was made to entertain kids throughout the holiday. It includes coding games, stories and easily connects with Google Home. Children can simply ask Where is Santa? And the tracker will tell you exactly where Santa is in the world delivering presents.
Heineken took the Christmas joy digital with their Social Christmas tree in 2011. Setup at the Clarke Quay center in Singapore, anyone could record their message and choose a Christmas card on social tree which would then be on display from 17th-26th December on the tree and their Facebook page.
In 2018, Lego launched its #BuildtoGive Christmas Campaign. This campaign encouraged parents to play with their children more. It did this by getting parents to create a Christmas ornament out of LEGO with their children and share it on social media using the hashtag #BuildtoGive. For each share, LEGO donated a set to a child at a hospital, homeless center or children’s home.
5. Pret A Manger – A Little Thank You (2015)
Pret A Manger 'donated' its marketing channels and media to five charities in 2015. Pret launched its Christmas menu at a gift-wrapped store, which customers were invited to tear their way through for a free festive sandwich.
6. Virgin Trains – It's a Wonderful Line (2018)
Virgin brought another positive Christmas message to its passengers, as the entire script of the iconic Christmas film, It’s a Wonderful Life, was painted on train platforms from London to Glasgow. The campaign was inspired by the Samaritans and Rethink Mental Illness that showed an intervention at the right time at a station, can be all that is needed to prevent a potential suicide.
Christmas marketing is all about being creative and spreading a positive message to get you and your consumers in the festive spirit. The best campaigns are those that are so subtle with their marketing that it just appears as a Christmas Ad or a festive message. We look forward to seeing more and more great Christmas marketing campaigns evolve in the next few years, especially with all the new advances in technology.