OUT OF HOME ADVERTISING
Puttshack, a crazy golf course in London, contacted us to work with them as their creative agency after purchasing digital out of home space at Westfield Tube Station. They were expecting the waiting time to be longer, but due to a cancellation on the media space, they realised that they needed to come up with an idea that could be produced with speed, for their out of home advertising spaces.
As a result, they commissioned us to produce a series of videos that worked across 6 six screens going up and 6 screens going down - creating the feeling that, all combined, they were one big video. The audience would only see the screens for all of 3 seconds, so they had to be fun and easy to digest. Per their suggestion and using their branding, we created a flowing series of videos that showed the course of golf balls going in crazy directions. Using some calculations of angles and positioning of the screens, we were able to come up with a set of videos that worked across each screen in time with the movement of the user on the escalators.
We produced two sets of films: the first targeted at families and the second targeted at adults with a late night focus. As added value, we provided social media versions when we finished the films.