MARKETING WITH QUACKITUDE
Digital marketing is the heart and soul of Dashing Duck. As a creative advertising and marketing agency, we have a knack for helping businesses break through all the noise and connect with the people who might benefit from and enjoy their brand, product, or service.
We do this by using all the technical tools available, such as SEO optimisation, content and campaign marketing, social media and youtube management, and website building and design to emphasise the human side of the client and help them connect with their customers.
Whether through a traditional billboard or a digital out of home screen, you can never go wrong with eye-catching imagery -- and we know exactly how to make them work.
Breaking your brand, project, or service into its core messages, both visually and through limited text, a wall-to-wall advert placed at the right location can make your business or organization memorable to anyone who catches a glimpse of it. Getting in people’s heads may not be instantly profitable, but it's a powerful way to ensure that you’re the first company that springs to mind when they need or want what you offer.
Often when you’re running a business the branding and design can take a backseat whilst you focus on the core elements of your company.
To take all the stress out of creating and generating an eye-catching, recognisable brand and the graphic designs to go with it, we’ll put our digital marketing specialists and copywriters to the task of reinventing your image and crafting on-brand graphic designs to get your message out in a creative way. This involves: logo design, brand colours, fonts, tone of voice, brand usage, graphic design for print and digital pdf, and graphic design for exhibition stands -- all designed with the objective of enabling your image to better reflect who you are.
Although visual and audio marketing are incredibly powerful, this does not at all detract from the fact that a careful use of words, through good copywriting and interesting blogs, is a powerful way to engage people and, from that, get them invested in your brand and the service or product you provide.
Our copywriters will help you refine your message and get people interested in what you have to say. This is essential because, although words can be extremely effective in marketing, they can also hamper your entire marketing strategy. Through carefully crafted copy-editing of your social media, website, newsletters, and emails, as well as through thoroughly researched blogs, we can make sure that your words are selling your brand instead of damaging it.
Dashing Duck Marketing is unique among marketing agencies in that our video marketing service is provided by our very own in-house production team, which means that we can work with you to produce powerful visual stories, be it in live action or animation, that capture the core messaging of your brand or business.
Video is, without a doubt, the most powerful marketing tool at your disposal. Trends everywhere point to it as the best long-term investment a business can make due to its versatility, impact, and shelf-life. Although all the services we offer are impactful in a variety of ways, video is the one with the least limits and the most advantages. You can’t go wrong with a good video.
Like billboards, photography is a traditional service that is still going strong. It’s a powerful way to capture the best of your brand, service, or product, and it's one of the most versatile forms of marketing when it comes to accessibility and placement.
It also folds well into other mediums, such as billboards, digital out of home, and social media. Rather than ask you to spend the time and effort to provide quality pictures on your end, we believe that passing that task to us will make all your marketing more uniform, on-brand, and cohesive.
Think about it this way: if you’re working with us to sell your image, you may as well let us craft it, too.
It may seem as if all of the marketing you encounter day to day is largely visual in its approach, be it through billboards, screens, video, or social media. Through radio and podcasts, however, there are ways to reach consumers with nothing except the power of words and sound. Rather than being weaker, however, these adverts can be just as effective as any visual marketing -- and their versatility means they can be shared almost everywhere.
Although the two mediums are slightly different, with radio being snappy and quick and podcasts being slower and more long form, the principles of crafting a good radio advert are just the same; cut out the fluff and communicate what matters. If you’re looking for a quick, punchy way to grab the attention of potential consumers, then audio marketing is the way to go.
Dashing Duck Marketing is a trading name of