Video Marketing

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Why Video?

Video is a powerful form of marketing because it seizes a person's attention, keeps them engaged and encourages them stay on your website for longer. It can simply capture vast amounts of information in seconds worth of footage, and gives a visual punch through precise editing and cleverly selected music. Videos look great on a website, on social media, and on digital screens. And they are the best at pushing people to go beyond their engagement and make a purchase.

Unlike some other Marketing & Advertising Agencies, we produce all video content in-house through our own video production team. In fact, we were originally a video production company called Dashing Bear Productions. However, upon realising that we could offer so much more than just video, Dashing Duck Marketing was formed with the intention of offering video as one powerful service among many.

 

Promotional Video

A good example of a powerful advertising video is a product promotional film. These simple yet punchy videos do what they say on the tin: promote a product. But the blending of stylish video, music, and other editing tricks makes them the most alluring, and the most effective, way to get people interested in the product you’re showing.

 

There’s plenty of data behind it, but what it really comes down to is that the creativity present in a good video forms a connection between it and the viewer, and that connection is more influential than anything in shaping their purchase decision. Promotional videos can be used on social media, on your website, or in a newsletter.

 

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Case Study Films

Case study films are just as powerful as product promotional films, but their power lies in their capacity to inform and educate in a way that still entertains. Case study films ultimately help to explain a service and can turn pages of information into an engaging, memorable film.

 

Usually taking the form of interviews, these case studies are used by either businesses with a complicated service or charities that are looking to support their cause. Regardless, if you want to inform and engage, a case study film is the way to go.

Animation &
Motion Graphics

One of the most experimental and creative ways to use video is through animation. In line with the branding used for your graphic design, animated videos use colours and shapes in eye-catching ways that, in turn, fully immerse you in the video.

 

If you want to really draw in an audience, using animation to promote your product or inform them on your cause can help you break through the wall of other voices and create lasting impression on those who watch it. Combine this with the fact that they look great on social media and on your website, animation isn’t a bad way to go.

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Corporate Video

Having a film for your business is a brilliant way to stand out and show your company's personality. A great B2B or B2C video should see a good return on investment; acting as a solid marketing tool for a good few years. 

At Dashing Duck Marketing, we have demonstrable experience producing a range of high quality corporate communication videos designed to have a lasting impact. A clear example of this is the client testimonial we produced for Kung Fu Accounting, which did a great deal to clearly showcase their success in creating the undeniable satisfaction of their clients.

 

Event & Award Films

Events and Award films are a great way to capture the atmosphere and impact of the events in a truly memorable way. These films come in many types: event promo films, live streams, event highlights, award entry videos, nominee films, award show highlights, and announcement films.

 

Our team has worked on creating media for large corporate style events and marketing award films; and these campaigns went on to win various Cannes Lions Awards and MediaWeek awards. These films contained a mixture of animation, scripted voiceover, existing content, and newly filmed content.

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Woodchester Cabinet Makers

Cotswold Canals Trust

With Covid preventing the National Lottery Heritage Fund from visiting the Cotswold Canal Trust to review a funding application, we produced this video that helped secure £8.9 million for the Trust.

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Training Videos

Training videos are a great way to show new and existing procedures to staff; ensuring that your whole team is comfortable, confident, and up to speed. We will work with you to ensure that the film is engaging, educational, and fit to serve your objectives.

 

These videos can be weaved into an online course as part of e-learning material, or they can be used in person through induction events. A key example of a well-produced training video is the film we produced with Insignis; who used our expertise to help train their financial advisors.

 

Fundraising Films

Here at Dashing Duck Marketing we see ourselves as storytellers; and within the charity sector there are so many incredible stories to tell. We will work with you to ensure that your message gets out, regardless of what film you need or the final shape it takes.

 

Over the years, we have worked with a wide range of charities: from those supporting people who suffer from terminal illnesses like Hope For Tomorrow & Heart Heroes; charities that provide educational support such as IT Schools Africa; to charities that benefit local wildlife such as the Cotswold Canals Trust.

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360 Video Tours

360 videos are video recordings where a view in every direction is recorded at the same time, ultimately giving you a full surround view. These videos allow your audience to have a fully immersive experience, giving them a continually fresh perspective.

 

You can add links to products or anything else related to your video. Making multiple 360 videos can also help showcase the different services you offer in a new and exciting way. 

 

Using 360 video for your brand can earn you more interactions, increase engagement and have a lasting impact on viewers. This will show that your brand is forward thinking in a constantly changing world.

 
 

Drone Videos

Drone Filming is a brilliant way to film from unique angles and provide refreshing dimensions. It can add a considerable amount of production value to an edit: ideal for showing off large environments, stunning architecture, impressive property, or large-scale events.

 

We understand how to incorporate drone footage into an edit in such a way that a powerful film is created. A great example of effective and impactful drone footage can be seen in the promotional case study we produced with Calton Primary School. 

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Find Out More

Dashing Duck Marketing - Gloucestershire - Marketing Agency